Onitsuka Tiger Regent Street, London Flagship - London

Wunder B.

Super Store mit grosser Auswahl u verfügbaren Grössen. Bedienung ist nett, aber sehr unerfahren und plötzlich verschwunden obwohl kaum Kunden anwesend waren (scheint grundsätzlich das Problem in London zu sein). Aber, ich liebe immer wieder meine neuen Tiger!

mcp2 S.

Mein Shop für Schuhe. Sauber, aufgeräumt und gutes Personal.

Theo O.

I went into the Regent Street store yesterday to try on some shoes and was immediately greeted by one of your members of staff, Csarina. She continued to explain the differences between each shoe and helped me decide which ones I should get! Her kindness and attentiveness was very appreciated😊

hina M.

Ray is a superstar and genuinely so helpful! Ray took time out to show me different designs and what would work well with my style. Hands down the best customer service ive ever received in a boutique!

Andy M.

I recently visited the flagship store for Onitsuka Tiger trainers, and it was an exceptional experience. The store itself is beautifully designed, blending modern aesthetics with the brand’s rich heritage.

The selection of trainers is impressive, showcasing both classic styles and new releases. I appreciated the knowledgeable staff, who were enthusiastic about the brand and offered great recommendations based on my preferences.

The overall atmosphere was inviting, making it easy to explore and try on different styles. The attention to detail in both the products and the store layout truly reflects the quality and craftsmanship of Onitsuka Tiger.

If you’re a sneaker enthusiast or simply looking for stylish, comfortable footwear, this flagship store is a must-visit. Highly recommended!

Florian K.

A Fan Begins to Doubt

London between Christmas and New Year – a magical time for shopping enthusiasts. Of course, I couldn’t resist visiting the Onitsuka Tiger flagship store. Prime location, futuristic design, well-presented products – on paper, it all sounds promising. But unfortunately, my visit left a bitter aftertaste.

Service? Nowhere to Be Found!

A store isn’t just about aesthetics; it’s about atmosphere. But mine was thoroughly ruined when, upon entering, I overheard two employees mocking the “tourists” – “no customers today, just tourists.” If a customer immediately feels unwelcome, the desire to shop quickly fades.

No Surprises, No Incentive to Buy

I was hoping to find some special pieces or exclusive deals beyond what’s available online. No such luck! The current SD line was there, but no special drops, no limited editions to justify the visit. So why even bother coming?

From Sneaker Brand to Fashion Label – with All the Attitude

My biggest issue with Onitsuka Tiger goes beyond the store visit. The company is increasingly positioning itself as a high-fashion brand – with all the negative side effects: rising prices, out-of-touch collaborations, and an exclusivity that seems more about artificial scarcity than actual quality.
My beloved SD sneakers? Their price has practically doubled in three years. Criticism about this? Regularly deleted on social media. Rather than engaging with the community, the company seems more interested in making its decisions untouchable while indulging in self-admiration over Milan.

Conclusion: Still a Fan – but with Reservations

I love the products. I’ll probably keep buying them. But I’m not happy about it. When you fall in love with a brand, you want it to remain accessible – not drift into a realm where customers are seen purely as revenue streams. And when marketing decisions become inexplicable (like the metallic sneaker only released in small sizes at first?), it raises one major question: What exactly is the strategy here?

My verdict on the store visit in London? If you’ve been there once, you haven’t missed anything. If you haven’t been there at all, you haven’t missed anything either.

Alicia P.

Viste la tienda y me sorprendió mucho el trato recibido. En la planta inferior me invitaron a una zona de descanso. Al principio no entendía muy bien de qué se trataba, me ofrecieron te y más cosas gratis. Pude sentarme allí por 15 minutos a descansar. Era una sala con espacios diferentes como una habitación, pufs y cojines por todos lados para tomarte una nap y descansar. Sorprendente concepto y todo de rosa, super! Para mi sorpresa, yo no sabía que aquello era gratis y además me ofrecieron los “sushi” de take away gratis. Iban a cerrar y me llevé algo de sushi gratis!

S F.

Nedhal is very professional salesman and serves with a smile. He recommended the best pair “SD” for my flat feet even though i mentioned that i had no intension to buy. He said “it’s OK. Try them for the experience”. Now, after realizing how comfortable the pair is, i want to get some!

Then i went to the gallery downstairs and met a young gentleman in his pajamas who gave me a bit of the brand history and current collab. After chatting for a bit, we realized we have the same name: Fida. Fida offered me complementary tea and Sushi which were delicious.

Fida and Nedhal…
All the best to you both. Both are great ambassadors to the brand.